Chances are if you peruse any major internet news site or Facebook/Instagram/etc., you’ve seen clickbait. For those not hip to this lingo, here is the official definition as provided by the Oxford Dictionary:
CLICKBAIT
Syllabification: click·bait
Pronunciation: /ˈklikbāt/
Definition of clickbait in English:
noun
informal
(On the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.